CLIENT SHISEIDO

S/PARK | SHISEIDO

 ART DIRECTION , GRAPHIC , WEBSITE , EDITOLIAL , EVENT
Creative creation including digital communication from web site to SNS, image visuals and art direction of in-house photography, of the complex experience facility “S/PARK ” of beauty complex experience opened in April 2019 in Yokohama and Minato Mirai I was in charge. We conduct visual communication that allows us to feel Shiseido’s new challenges on the theme of “places to encounter beauty inspirations” and digital communication that allows us to feel the technology unique to research institutes using the latest UI / UX expressions.

CONCEPT VISUAL

The visual of S / PARK was produced on the theme of "YOKOHAMA COLORS". A project that allows artists from around the world to freely interpret and express the main theme of "INSPIRATION / S-A place to meet the inspiration of beauty". The first is Parker Fitzgerald who works as a photographer based in Portland. I did a total from concept making to art direction.

WEB SITE

We have created a site focusing on S / PARK facility information and articles that convey each content. It is a site that uses UI / UX and directing expressions that can feel the technology similar to S / PARK, which is a simple but laboratory facility.

GRAPHIC

We made a guide for the S / PARK. A poster using the visual of "YOKOHAMA COLORS" is enclosed in a card type floor guide for Japanese and English. Notification of each facility and it is a specification that it is easy to add an update.

A Gathering of Beauty Inspiration
BEYOND TIME
CONCEPT VISUAL
Photography : Parker Fitzgerald
Model : Diana T
Makeup : Uda Kesho
Hair : Yusuke Hori
Stylist : Lisa Sato
Location : Mitsuyuki Nakamura

INFORMATION
Client : SHISEIDO

SKILLS
Design , UI/UX , Art Direction , Project Management , Editorial , Front-end Development , Back-end Development

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